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Method of processing options on the site |
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Link way: SEO search engine optimization >> Method of processing options on the site Links to external resources - is one of the three pillars on which rests optimization for search engines (along with text content and skillful design HTML-code) . However, the links are probably the most effective way for the ascension of the site to the top of the list of search results. Of course, optimization full site should include a full range of measures, but even without the content and meta-description of the link are able to provide leadership on key resource needs. It is through links jokers optimizers have made some time ago that on-demand "hemorrhoids" in Yandex first been issued from Microsoft. This clearly shows how powerful effects have links to the site's search engine rankings. There are several variants of the same links. 1. Link consists of "naked» URL site. For example: Web tips: http://www.rle.ru/ 2. Reference is made in the form of text containing the key phrase that is characteristic of the target page's. For example: exchange network In fact, the two links offer the same thing. A user clicking on any of them will fall to the resource site-optimization.ru. However, if we approach the links from the standpoint of your site for Yandex, a deal between these two options, find any significant differences. What gives us one or another way of design links? Let's see. Which link is more important? To begin to understand the mechanism accounting by Yandex options. Its essence is taken from the scientific environment and is designed to reflect the "credibility" in external sources. The value of the resource, as the value of scientific work is determined by how often he is mentioned in other places. If your site refers to someone, then consider it important or interesting. Accordingly, it may be interesting or useful to others. The index "credibility" was called citation index (CI). So, how much better your IC, depends on such parameters of the external links, as its "weight". "Weight" links, in turn, is determined based on their IC linking to you site - the more IC, the more "weight" placed on him links. Links from authoritative resources much more useful. In addition, Yandex defines and thematic similarity of sites. If it matches, the link adds a "weight». However, we must remember that Yandex "believes", not all links. For example, it does not take into account the links from the resources on which they can be placed by the owner of the site (forums, guest books and so on). Also, do not take into account cross-references, links neproindeksirovannyh pages (overseas sites, pages, closed for indexing). But, as we have already noted, links with different looks to bring numerous benefits. What's the difference? Option 1. In the authority of a Yandex. In that case, if the link is a "naked" site address, it will increase the so-called thematic index of citing resource (CY). On the results of search query CY no influence, even with the highest CY site does not receive any benefits when ranking keyword query. CY is used exclusively by Yandex to generate a list in their own thematic catalog. This, of course, also important, but search engine optimization no relation, in fact, does not. The fact that the resource refers to the page as a whole, regardless of its specific content. Option 2. Next, the leaders of the issuance. When the link is a text that includes keywords in case enters referential ranking, which is of direct relevance to the site's search engine index on the key request. Here the logic is - the site itself is not cited, and specific keywords that it contains. There is a direct allusion to the fact that the contents of the resource contains the required user information. This raises another option - weighted citation index (Witz). As practice shows, the keyword contained in a foreign link to the site, as a rule, significant weight keyword at the resource. That is, until the primary citation, and the content is secondary. Links all important, all links are needed. The record references will depend on the purpose. From the standpoint of search engine optimization link in the form of a bare URL, of course, makes no sense. Looking for text links with keywords. However, if approached site promotion, as a composite measure, it is necessary to use both possibilities. After all, visitors come not only from search engines - catalog Yandex is also a powerful generator of traffic. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> Method of processing options on the site |
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