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A visitor, customer, client and supporter |
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Link way: SEO search engine optimization >>A visitor, customer, client and supporter In a business known but often ignored fact that much easier to sell is something you have a person who buys, what the visitor, first appeared. How? You just need to gradually and in time to transfer customers from one level to another scale. Often do you visit the visitor. You need a new suit. Have you broken toaster. Are near birthdays, holidays, anniversaries. Something breaks, and you need to replace them. You need something better, such as computer, telephone with voice mail, a new clock, pen. To find out what is offered on the market, there are directories, and you can just run to the store on the road to stare at the windows. Once a person moves from the category of potential buyers in the category of visitor, here for you and start a business. The visitor has already made some effort to get to know your business and you. Why, you have to make the right impression on visitors and that they have decided to deal precisely with you, is available to only a few seconds. A national survey of one million customers showed that they decide to buy them or not, in the first eight seconds of stay in the store. This figure, of course, curious, but it is filled with meaning only when you stop to think about it. It is in the first seconds of a person perceives the overall atmosphere, the attitude to customers, advertising and layout products. If your employees are polite, if the room is clean and it is well equipped, but the prices are acceptable and unambiguous, then you have a good chance to make this visitor took the next step on the path to the status of your adherents. often do you visit the buyer You like to eat it in the "Curse", because there is always fresh beef and attractive waitresses. You buy in the supermarket "Start", because everything is cheaper, albeit not always have enough choices. Do you like going to the cinema "Youth", because they are excellent foreign films. Accessories for your computer you buy at the ISS, the company is fast and at affordable prices, and delivery is the next day. You get a buyer at a time when it is something you buy. This is where you need to redouble our efforts if you want that person to buy you something else. If you already have insured his life, then when you come to the insurance agent from another company and will offer more favorable terms, you can renew the contract of insurance. However, if you're from the same company has a contract on life insurance and pension contributions and insurance of the car, your attitude toward this company has a completely different, you are unlikely to so quickly sever all relations with her. Sometimes you become a customer Children's clothes you buy in the catalog "Hanna Andersson" because it suggests a very beautiful clothes that can be worn for several years. Every day you eat breakfast "Joe", because where else can you get bacon and eggs, toast and a great cup of coffee? As soon as the company appears their regular customers, to ignore them is becoming impossible. In-store Saks found that half of the total turnover of guaranteed ten percent of their customers, and therefore for these loyal customers have opened a special club "The Saks first Club". In such an endeavor Sachs is not alone. Firm JCPenneu "sent a special concessional credit cards millions of their customers, those in the past two years they have bought goods worth at least $ 800 a year and pay for a period of time. The owners of these preferential credit cards advance notice of future sales, it stands out a convenient time for shopping, receive a range of discounts, increased warranty periods for the acquired products. They also receive free catalogs (for regular customers such a catalog is $ 5), if necessary gift wrapping for the goods purchased and a free quarterly newspaper advertising. However, the selection and reward loyal customers even more important for owners of small businesses. If a large retail company or corporation by sales of a billion dollars a year is losing ten customers who bought annually in 1000 dollars each, then the loss would amount to just 0.01% of turnover, which are unlikely to substantially affect the business. But if you happen to like the company, whose sales volume is 200 000 dollars a year, then it will be 5% of turnover, which could lead to a loss of 25% of net income. Small businesses should be very carefully and lovingly treat our best and loyal customers who are its mainstay. and very rarely is a supporter of you. All day you just did was tell everyone how great it works in the firm "Avery". Once you encounter a defective board computer, the next day you made a free replacement, but at the same time and offered to repair the monitor. On the phone talking very politely and knowledgeably. Now you will apply only to them. These are the supporters and cause the growth of your business. This is done so. If you need a lawyer, you can leaf through the pages of telephone directory and write hundreds of phones. Or you can ask a neighbor, if she liked that a lawyer whose services it has recently enjoyed. When she replied that "Dan Smith - the best lawyer in our town. He carried a case of my injury and got a much better deal than I expected. He was always friendly, smiling, responding to phone calls, in general, it's great for me worked. Moreover, he even prepared a free will for me and my husband! ", then most likely your first phone call will be the Dan Smith. In fact, your neighbor probably will not wait until you ask her advice about the lawyer. She herself certainly share his impressions. Such free eulogies, probably the most powerful form of advertising. Your neighbor do not receive interest from the profit Dan of Smith, but despite this, she is not lazy to go and tell her how lucky this by Smith. With such Proponents Dan Smith will soon be not enough time for new customers. John Groumen, vice president of Epsilon, a division of American Express, which belongs to the largest firms on the management of databases, said that for business expansion, there are only three ways. Here they are: 1. Strive to have more customers. New visitors and buyers will increase the turnover by the fact that your products or services will see more people. 2. Strive to ensure that your customers were shopping more frequently, then you will be able to him or her to sell more. Make work for themselves the law of averages, giving the buyer additional reason to visit you again for shopping. 3. Strive to, included in your store buyers bought as much as possible. So it will be when you turn your customers into their customers and supporters. Providing regular and large customers are increasingly more services and, especially, giving them various privileges, you can dramatically increase the turnover in the presence of the same customers. In everyday life you belong to one, then another category of our scale, from a potential buyer to the adherent. Those enterprises which can meet your needs completely, and will receive from working with you the greatest benefit. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >>A visitor, customer, client and supporter |
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