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Use of rumors in the web commerce |
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Link way: SEO search engine optimization >> Use of rumors in the web commerce Recent studies have shown that based on hearsay "word of mouth" - a marketing tool, perhaps surpassing the rest of the strategy advance. Many colleagues believe that the use of rumors can completely supplant other methods of guerrilla marketing. However, this opinion is a good reason. According to statistics, 70 percent of transactions on someone's recommendation. I go to the center «Toyota» not because I think the new «Camry» the same attractive, just my neighbor, Uncle Boris, goes on exactly the same, and no time to heap praise on her. When I had to buy her first razor I obbegal all the stores in search of scarce scared «Gillette», because it all guys think that the most fashionable. Little things, like to. But we do so in all that relates to purchases. Apartments, business brokers, management companies, grocery stores - we always call a specific organization, if people talk about it. And well spoken. The man - a social and on a subconscious level, seeking to buy the same thing as everyone else. I do not like today's "business" keeps talking about "The novelty of the" Internet-based business and earn him a dime. Business is business, and psychology has not been canceled. Guys, change the installation! Internet business is built on the same laws as the real one. Make a good product, skillfully portraying him to talk about you. After all, gossip - all a terrible thing, especially in the network. Do not have time you make a couple of mouse clicks, as disgruntled Vasya Pupkin from Bobruisk detonate a couple of tens of thousands of people the news that he "niasilil" the latest book from your WEB-shop. As a result - lost customers and not a very good reputation. Once in one of our companies have admin ill mother. Present. He had no one warned them went brings her to the hospital. Finally, after waiting for four o'clock answer client went to his favorite forum, where we had poottyagivalsya on our reputation. The conflict was hushed up with difficulty. How is theoretically justified? All the people of the world are in communication networks or groups. They seem to be connected by invisible wires, which converge at the nodes - the most influential people. Their opinion is key in choosing a product. It's not only writers, movie stars, musical performers, presenters, but the city hospital and the chief doctor, yard credibility Bumblebee, School fashionable Jeanne. In general, all those who have influence on his comrades. For the most effective use of "word of mouth" should be the involvement of nodes, or key figures of the network. How did this apply? First and foremost, needs to sell first-class product. Without this, any word of mouth "will not work. If you are a web merchant, the internet community - your general field of battle. Do not search engines, not a site with featured design. It is here that sit on those people who want to work for free and then sell your product. Direct way to interest the target audience for this - send gifts. Consider the tactics of the "paper" publishing houses. They spend money on making each copy of the book, but, nevertheless, sending hundreds of copies of the nodes of networks - the critics, journalists, TV presenter, even before the book sale. As a result - bestsellers, distributed millions of copies. So why not send another ekzemplyarchik-WEB-books with zero cost most respected setezhanam? Believe me, they will thank you. Here is a small illustration. But their media environment. At one time we have with my partner Vlad Shamshurina was quite a popular online magazine. We gave space on his site for a charitable organization. This rumor, and soon attendance log almost doubled. send Cossacks Adopt LJ, send all their people on the forums. Your overall goal - to become a respected individual in these communities people. Stuffs posts, join the discussion. And then, as if by chance: "You know, I'm here gizmo in such a place acquired. Oh, and cool as she. " Some think that it is not fair, but you are selling first-class product. encourage their customers to spread rumors. Your service, your product and you have to work for a common goal: spreading rumors. To encourage its distributors. Sami sow rumors twenty-four hours a day, seven days a week. Make your imagination work. To ensure that your product sold, one ad is not enough. Why the impact on its audience, but never, never run far from the reality of information. There's nothing worse than unnecessary customer expectations. After all, in our case to the Outside one step. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> Use of rumors in the web commerce |
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