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SEO-expert shares her secrets

   
   
Link way: SEO search engine optimization >> SEO-expert shares her secrets


Author: Robert Fyuss,
http://www.spiderweblogic.com/
Translated from anlgiyskogo: Demyanchuk Vitaly

Most of you have heard of such a phenomenon as site promotion, but what does it mean in reality? How to untwist your website? And what happens if you add your website to thousands of search engines or directories through some website promotion service?

Which sites unwind?
You can even unwind its home page. Many search engines promise to find and index all the rest of your site automatically (depending on their "free time").
But if they do not promise you this service, you will need to add to the list of indexing more pages indexed which is important to you.
For example, a map for me is the important page, which should definitely be indexed, because on it I have found direct links to the rest of my website.

Also important is the fact that you must specify the address that important to you page and registration in catalogs or other sites, which is planned to publish your link.

What you need to do first?
First, you need to make sure that your website is well optimized for search engines. At least, it is desirable to double check the meta tags to make sure that the title (tag title), description tags (meta description), and keywords (meta keywords) completely describe the Web page, with a thee keywords that I needed. It is desirable to start checking the site through the service Website Validator for pages that I intend to be indexed by search engines, to avoid potential problems when indexing the entire site.

Directories are usually harvested several frequently requested data required during the registration site. This method really helps speed up the process of registration in catalogs. For this purpose, I usually use the most primitive word processing program such as Notepad and save all required registration information, before proceeding to the immediate registration in catalogs and search engines. This method allows you to easily fill in the required fields for registration by simply copying - pasting via the clipboard.

Usually, such a file contains:

Your e-mail;
URL of your website;
Good name of your site;
Description of your website.
Note also that Yahoo can now register the list of URL-addresses, which may be contained in a text file or in RSS. I would advise you to prepare such a list. It should be placed in the root directory of your site and updated when you make any changes to your pages. Therefore, you can simply specify the location of this file, and allow Yahoo to automatically find the rest of your website. This method reduces the cool time of registration of your site entirely. Personally, I like to use this way: any change to your pages tells Yahoo, which pages need to rebuild first.

Google uses the same technology that facilitates searching the remaining pages of your website. At Google, it is called Google Site Maps. However, this topic has already for another article. About this feature you can find out by reading the information on the official site eh. At Google, this procedure differs slightly on the concrete at Yahoo. Follow their instructions. If this is for you to be too difficult, then you can contact the webmaster or SEO - a specialist who is familiar with the case.

Where to register?

I would recommend you register your pages in major search engines themselves. However, there are certain services that can do this for you, that pretty well save your time. I register my pages in the following search engines:

Google;
Yahoo;
MSN.
To register with Yahoo, you must first register them.

Do not worry if you do not see their results instantly. The site usually appears in search results: In MSN - 6 weeks, in Yahoo - 8-12 weeks, in Google - 3 months (although you're unlikely to get any meaningful traffic from Google during the first year, however, continue to work. Davnosuschestvuyuschie sites receive from Google 70-90% of search traffic).

Also, if you have installed Alexa Toolbar, please send it to your web site and click Info on the toolbar. Then, you will need to fill in information about your site. Once registered, you can see through the rating of your site. There are rumors that Google is considering a description of your site's Alexa in his search, so make sure that the description of your site the most relevant site.

You should also add your site to the directory Dmoz.com. This is a great catalog, which is managed by people. Links from this catalog give greater weight to your site.

Also, during registration in the catalogs should choose the most relevant category for your site. Also write down the address of the directory where you plan to publish a link to your website.

Some directories provide good backlinks to your website. Others (such as yahoo.com and dmoz.com) give high relevancy of your pages in search engines.

Once you get acquainted with these catalogs, it is also desirable to find directories, which converge on the topics on your site.

Search engines and directories does not always guarantee a good ranking of your website. This is the first step. This way you give the world know about yourself.

Avoid automatic submission of your site in thousands of non-thematic catalogs and directories with automatic registration of thousands of other directories. It is perceived as a search engine spam, for this may be followed by severe punishment from the search engines. They can give you a lot of backlinks, but they are temporary. Do not be boring!



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