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How to recognize a rogue in the field of promotion and optimizing sites |
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Link way: SEO search engine optimization >> How to recognize a rogue in the field of promotion and optimizing sites This article is intended to protect against fraud is in the service of promoting sites in search engines or SEO. But I think many positions can be attributed generally to any remote work. So. I would like to start with, emphasize the following: among the optimizers are no cheaters. This unique and hard fact. There may be caps, force majeure, may not do the work in whole or in part. You will always refund with apologies. However, these cases are very, very rare and occur mostly not from the fact that the optimizer decided to cheat you or powerful lazy in the extreme, as, for example, due to changes in the algorithms of search engines. So. Among optimizers scam no. There are scammers who pose as optimizers. And there are newcomers who really did not do anything, but based on what some believe they can handle. They, too, I'm referring to the fraudsters because the promise to do something, then do not know how, is the most natural of fraud and deceit. key issue article "How to recognize a rogue ?". Step one - not even preliminary negotiations, but simply as a name and who's that. Here, as in the famous anecdote, 80% drop out at dictation. Lord! None of the optimizer, that is, someone for whom site promotion is a business and the way of earnings would not allow itself to communicate with potential customers on the "Newspeak" to the use of relatively funny neologisms type "Hello, luser. Because the business - a business. A site promotion - a rather serious business. Moreover, none of the optimizer will not allow his words to grammatical errors. Therefore, ignorance and a tendency to "doublespeak" is sufficiently serious filter. On the surface it seems that untwist sites very simple. This, in turn, provokes an attempt "to cut some money in an easy" not even students, but simply students. Which in dictation and sifted. Second Stage - the conversation is more or less substantive. That is negotiations. At this stage, identify the fraudster, passed the previous screening, rather difficult. However, some tests have. Firstly - any attempt to offer you and do on the site something that the user will not see, and search engine robot sees. For example, write a list of key words in the background color. During this retribution, the very search engine will ignore the site completely. Or, more simply, ban. Secondly - the rankings are not purchased. Therefore, any cues, such as "I have friends in Yandex, they will" immediately and one hundred percent indicate deception. It is one hundred percent, even assuming the existence of friends in Yandex, which in itself is unlikely to make the result of the issuance of more loyal to one site than another is impossible. In principle. And such images are found in all seriousness link to your best friend who just take and put the site in the top ten. Thirdly. There is a Non-obvious truth. Namely: TIC for the grant is not affected. As a result of promotion of a literate and in the process of achieving the desired position TIC increases. But the converse is totally untrue. If you carry the analogy with sports, we can cite the following example: a man, and he decided to do weightlifting. To win at competitions in his league, he was practicing. As a result, people: a) gained weight; b) in competition stably in the prize-winners. Because literacy training weight of the person inevitably grew. Biceps, triceps and all that ... But that's just a lot easier to make up for eating the buns with poppy seeds than tyagaya iron bars. And TIC also much easier to catch than to achieve good results in the extradition. So if a person says that will increase the TIC - and says all is well, will be ahead of the rest, it is somewhat untrue. And if he claims that the TIC affect the results of the issuance of a search engine, then in front of you people, at least, very inexperienced in matters of promotion of sites. Last . This is the most important point. Most important of all the others. Portfolio. And not just a portfolio, and its verification. In case the optimizer is checked very quickly and easily, simply write a letter or call the site owner. Because the optimizer works on the site permanently, without his knowledge, as a rule, do not make any major changes. This specialist, who among other things has access to the site. And if the optimizer for some reason stopped working on the site, then the show itself will be nothing. Because no good positions without jobs will not be. Thus, the owner of copyright in any case to confirm whether this person to this project. Or, at least, and perhaps more valuable to refute. And, by the way, a justification for denial can be very different: from "Yes, he does not know, it director" to "yes, officially it does Vasya Pupkin, but really it's all my credit." No excuses are irrelevant to reality. Because the director can always send it to the man who in the course. And happy to do it, because the optimizer - this is not only and not an employee hired as a business partner, through which the company has profits which are not ashamed to recommend it. Because the optimizer to know that his attitude to the project denied by the owners, may not understand this, get offended and leave. But seriously, the possibility to position the project in its portfolio is always negotiated. And if permission is received, the confirmation will be. And if for some reason, no permission is given, then the portfolio of this project will not be. The same sub-contracting, if a person works at the studio or on another optimizer, it simply has no right to assign this project myself. Because this work quite formally performs studio employer. That's their portfolio. And to refer to these works as their people are not. And if his portfolio, no ... Then the optimizer not. Here, by the way, there is an iron argument "no one without a portfolio is not ordered, but nobody orders, and that means there is no portfolio - a vicious circle." So, this is not an argument. Because the portfolio can be done by investing their money, and show it to potential customers, pushing for certain queries. To show examples of work performed in the proof of its capabilities. And if nothing to show, then to prove, as a rule, nothing. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> How to recognize a rogue in the field of promotion and optimizing sites |
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