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The success of Internet-project |
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Link way: SEO search engine optimization >> The success of Internet-project Recently, in my practice (optimizing sites) there was an interesting case, which inspired the writing of this article. The customer asked me to do his business site, while he told me that before I hired one raskrutchika "(site-promoter), which increased the number of visitors, but that the number of orders from the site was no more. I looked up the site and found the following: 1. site design engaged the well-known design studio (I will not write about it, but it was done beautifully); 2. raskrutchik, who worked for me, optimized pages for all the rules: * Remove unnecessary tags and double blanks, * HTML-code pages are easy to read (he made the indentation from the beginning of lines, with no spaces, tabs). * Keywords and descriptions conform to pages, but there is a feature in the duplication of meta tags: < Meta name = 'Description' content = "..."> < Meta name = 'Keywords' content = "..."> < Meta http-equiv = 'Description' content = "..."> < Meta http-equiv = "Keywords" content = "..."> If anyone can explain this, please leave a comment to this article. * And much more, in general, pleased to see the work of a professional. After checking the log files found that the site come mostly from search engines. Judging by the search phrases, the visitors targeted at 80-90%. In such circumstances, I have nothing to do, the work itself has already been implemented. I showed the customer's site to his friend the designer, and he proposed to change the design of the site on terms that the customer will pay the designer's work, if after 1 month the number of orders increase by 30%. Designer redid the site, as he put it in the style of "an endless stream of business information", ie on the site were posted charts, tables, charts, running lines, on the whole site became similar to the terminal exchange trading, from which place orders. Most of the graphs, tables and the like do not carry any information, but created the effect of business activity. The number of orders in a week has doubled, and after a month has already topped more than 4 times. In other words, all the orders that were made to design changes were simply random. All project participants were satisfied. Conclusion: If the number of orders has not increased after the work "raskrutchika" (site-promoter), then either raskrutchik poorly done his job, either all the same thing in another, for example, in the design of the site. In any case, recall that the work site, the promoter is not to increase sales through the site, but only in the technical set up the site. Advertising, design and even more marktingom handled by other specialists. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> The success of Internet-project |
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