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Slogan for a site |
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Link way: SEO search engine optimization >> Slogan for a site The main difference between the development of a slogan for the site from the development of slogans for other platforms and media, that the slogan of a Web resource should be as accurate as possible to tell visitors about the content and theme of the site. The offer (if any), imposed by the wayside. Do site slogan? Unequivocal answer to this question does not exist. The slogan, in its original definition - a concise nature of the proposal of the goods or services. Using the slogan in advertising is not necessary, moreover, the slogan may be no need in those cases where beneficial to the consumer properties of the advertised product can not be described in summary form, or when the showcase without slogan is sufficiently informative. So it is not worth writing just a slogan, a slogan for its own sake, for a start, make sure the need for his presence. When it makes sense to use a slogan? The slogan makes sense to use when it can help you in solving tasks, such as: - Memory site or portal; - Support the campaign (perhaps developed a set of slogans, with a different call for placing banners on different sites); - Using a slogan of the company in the pages of a Web representation (for repeating a slogan of the company, which is used in all advertising campaigns in the off-and online); If you came to the conclusion that your site need a slogan, you can turn to professionals or to compose a slogan itself. They decided themselves? The main thing that should be taken into account, slogan should be easy to read and remember, be original and inform visitors of content or commercial proposal site. Let's see what kinds of slogans there. Types slogans When you create a slogan, you can use the following methods: Use citations or allusions The difference between the citation and allusion: a popular line from a song, movie or book is citation, and well-known expression of economics, history - this is an allusion. Example: "Please to the table", "Magnetic cards Baltic Bank: perceived need," How beautiful is this world, look! » "Winged sayings" usually slightly paraphrased "to please the customer. This is called a deformation of the citation - it is a very efficient way to create a slogan: "Stop a moment so easy!" ("Kodak"), "Truth is - in motion!" (Travel, Hyde Tour »). Using metaphors Common technique that allows a succinct slogan with the elements of delicious incomplete. Understatement, according to experts, intrigues and attracts attention. Example: "Orange charge" ("Phantom"), "A rainbow of fruit flavors" (Candy, "Skittls»). Repetition There are several kinds of shapes overlap. Chiasmus - "Your money - this paper. Our paper - is money ». Joints - "They show the movement of time, but time has no power over them" (Watch "Citizen») Anaphora - "noble and beneficent" (Demidovsky balm) Epiphora - "Do not just clean - impeccably clean!" (Washing Powder Ariel ») pun Most often, therefore, played up the product name, a bit less (it's complicated), its properties. Using this technique, we obtain multivalued phrases, mottos, slogans, "double" or even "triple bottom». Example: "Good lady like" Gloss "," "Handset world" (telecommunications systems BCL). attempt aphorism This technique allows you to put in a short phrase content, the long speech of the president of the manufacturer. However, any aphorism implies stylistic turned phrase. Example: "If you give - the best" (Coffee "Cibo»). «Errors" in the text A good slogan should not necessarily be correct in terms of language. The fallacy helps attract attention, can make a slogan more informative. Example: "Who does not know the rest!" - Does not meet standards, but will like youth. How to compose a slogan? Single formula for creating a slogan yet to be developed, but there are some simple techniques that will help you in creating a slogan. In summary, it looks like this: 1) Decide for yourself what you want to tell the visitor to your site with a slogan? On the site itself, ie what information it can find a visitor. On goods that can be purchased on site. Or something else? 2) Imagine a person who will be interested in your site. Try to describe his portrait, his habits, his interests and the manner of speech. Having identified some of its features, you will easily understand what you should say to the user. 3) Make a list of words that describe the site. With this list you will be easier to find words for a slogan. Armed with this information, you can start to work. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> Slogan for a site |
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