Web site promotion. Observations from practice

Web site promotion. Observations from practice

Link way: SEO search engine optimization >> Web site promotion. Observations from practice Why promotion: Probably you many times typed in the search box in Yandex and Google the words that describe the information you are searching. For example, if you are looking for an order of pizza at home, then in the search bar you probably typed: "Ordering pizza at home. And then the search engine will give you many links to sites containing such information. Typically, the first page of query results will be 10-15 options (depending on the search engine) to sites with information of interest to you. And as the competition has not been canceled yet, most likely you are satisfied with the sites of the first search page, perhaps even the top three references. Hence we conclude: the higher our site on a search results page, the more chances we have to sell our goods! Thus, in order to optimize the site is the conclusion of his first positions in search results. General advice on promotion: Do not try to optimize all the pages: just one or two pages. The optimal number of keywords, ie those phrases that will look for your site, there should be no more than 5-6. Otherwise, you get the desired result. For keyword selection, use, for example, service Yandex. But first you need to register. Shall establish a competent description of the site. Do not take the keywords for which competition is high, your optimization will drag on for a long time and will require enormous effort. If the client requires competitive requests take more money and are denoted by periods, or even your expenses on the Internet does not pay off !:))) So here we go. You probably know that different search engines ranking mechanisms are different. But there are key moments, to be followed in search engine optimization: 1. Weight of keywords on the page. 2. The number of inbound links to your site. 3. Attendance site. The first two conditions we can influence, in attendance - only indirectly. To increase attendance can advise newsletter site by mail. Use one of the free services, such as subscribe.ru. The first stage of the optimization of website. Weight of keywords on the page. First, optimize the page code: - Prescribe the necessary meta-tag - indicates to what encoding your page will be visible to the user. - these are your keywords, write them through the gap. - Description of the site. - Would make the code page using tables css, all elements of design - there. Further optimize the text on the page under our keywords, they should be as much as possible, but the text should be easy to read. To increase the weight of keywords insert a couple of some transparent 1x1 pixel image, in which list the key demands of the attribute alt. If this does not contradict the site design, list the links to other pages too keyword. Add the tag attribute title = "keywords". At the finish the first stage. The second stage of optimization of website. The number of inbound links to your site. Getting to the registration site on the Internet. We divide the work into several phases. 1. Registration in search engines. Here, I think there is nothing difficult, each search engine is a wonderful page of type "AddUrl", and take it. List of search engines in annex http://www.gatto.ru/spisok.rar. 2. Registration in the rankings. We register our site in the most popular ratings. List of common ratings can be taken here http://www.gatto.ru/spisok.rar. Do not forget about the specifics, the subject rankings for your site. 3. Registration in catalogs, do not require a reverse link. And it is true, why do we link to other people's site:)) so happy to enrolling in these directories. A small selection of these directories are http://www.gatto.ru/spisok.rar. 4. Registration in catalogs, requiring installation of a backlink. Such directories on the Internet most. The factory on the site page type link.html, let's call it "Links" and all the links that require us to install - there. Selected directories for link exchange here http://www.gatto.ru/spisok.rar. 5. Register on the message boards. Well naturally advertise themselves on the favorite message boards, observe the weight of keywords in your ad. A selection of free bulletin boards here http://www.gatto.ru/spisok.rar. 6. Exchange links with sites. I recommend to exchange links with sites close to your topics. Look for these sites, please write to web-masters. Do not forget to compile correctly letter for web-masters, be extremely polite, provide a resource to which you want to share, etc. Postscript: there is the illegal methods of promotion, such as doorway pages and cloaking, I do not recommend to resort to them, otherwise, if you suspect in similar ways, all work will have to redo it. Although manual optimization and fit in a few words, it is very long and hard work. Be prepared to spend 3-6 months on the job. P.S. This material is not intended to scientific work on optimizing Web sites, it is only the observations made in practice. If I am in something was wrong, please write to e-mail: mail@gatto.ru. Iskandarov Inna, design studio "Gatto" *Any information that interests you on our site, you can copy, but do not forget to put a link to us!* Link way: SEO search engine optimization >> Web site promotion. Observations from practice