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Twenty-six ways to get quality traffic to your site |
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Link way: SEO search engine optimization >>Twenty-six ways to get quality traffic to your site Author: Shawn Campbell, http://www.redcarpetweb.com/ September 1999. Brad Tabke wrote his "26 steps to achieve high traffic to the site" in the World Forum webmasters. The article had a lot of useful information for seo sites. However, much has changed since then, and now it is time to create a new, consisting of 26 steps, a plan to achieve a high search traffic for webmasters today. Some of the principles announced Tabke, still remain relevant, for example, a daily compilation of new content and its publication on the site. Today I want to introduce you to some, in my opinion, the most important principles of modern your site. As you all probably know, attempts to get quality targeted traffic is very difficult to achieve, because to achieve the cherished goals need to do really hard work, be resolute. Ready? Let's move on to new, adapted to modern reality, 26 simple principles your site, using which you can, literally, within one year to generate enough traffic to take you are in business for long, for a very long time. 1) Study of keywords. First of all, use the tools to create keywords and phrases for your pages. Ask yourself a series of typical questions and try to answer them. What keywords your direct competitors using? Are there any key phrases that have significant potential to position web marketing? Are there any words using which you can open a new, yet unexplored areas Web Marketing? 2) domain name. If you want to unwind name (brand) of your company, then you just need to create a domain name that reflects its name. For example, if your company is called Kawunga, then the domain name for a company should be, at least, www.kawunga.com. And if the name is already taken, then use the phrase in the domain name, for example, www.kawungawidgets.com. Do not write anything too much, use no more than two words. 3) Avoid the "sand". After thinking about the name of your future domain, it should immediately buy and register, and the sooner the better. Tie it to some hosting and publish it, at least one page that tells some background information about your firm and your activities with the words that will soon be an enhanced version of your site. Make sure that your site is fully indexed by Google and Yahoo (not forgetting to add a pre-application for indexing into them or to publish a link to your site on some popular web site). 4) Create a content. Create a site up to 30 pages with good original content. Thus, the search engine will be that the index on your site. This will also increase your chances of getting into the search results on many key requests. 5) Site Design. Adhere to the principle of "Do not pursue the slope. Make a simple site. Use external CSS-file, remove from the pages of code javascript, save it to external files, do not use frames, do not use flash, replace the image. You should not use the overloaded site, offering his visitor. Your site must be beautiful and simple, allowing the user to easily find what he needs. 6) page size. The smaller the size of your page, the better, especially for the home page. Optimize images on the site, make sure the pages load quickly. Most people and businesses in the West are in need of high speeds. If you are sure that the pages of your site loaded very slowly, it is possible that you already poteryate your visitor, not even allowing him to learn about you and your activities through your site. 7) Usability. Make sure that your site complied with all rules of etiquette. Remember that people spend more time on sites that do not violate the general rules of friendliness to users. Do not use PDF-files for the publication of your information for the reader coming online. Change the color for links that have already been committed by a click, and use good informative headings. Learn various methods of improving the usability of your website. In any case, your time always pay off high-quality traffic from search engines and visitors happy. 8) Optimization. Use keyword phrases that you choose to your site, the tag title (the most important element) in the title (where applicable), and in the text of the page. Make sure that the page text matches the theme of your passphrase. If you are selling a variety of small useful tools for something, then write about them, and not simply insert a keyword in the text of other content. 9) Global Links. Global links - these are links that do not change, are on each page and are used for access to the main sections of the site from different pages, some kind of global navigation on the site. Very often, global links are located on the left side, sometimes at the top and bottom of the page. Such links should be on every page of your site. I usually create a panel with global links at the top of the page and also at the bottom. Choose what suits you best. 10) titles. Use bold headers. On the Internet, people scan text, but do not read them, so all that they turn their attention - this is the headers. If your headlines do not reflect their goals, they will not allow visitors interested in your content. 11) Site Map. Create a map of your site with links to each page of the site. Keep it in the modern state, constantly updated links to it. This method will allow search spiders to index all your web site. 12) Content. Add every 2-3 days for 200-500 words on your site. Always create original content and not copy someone else's. The more original and interesting your content, the more people will read it, put a link to it and, most importantly, they will return to you again in search of interesting information. 13) Only the "white" optimization. Avoid methods "black" optimization. This method consists in obtaining a high relevance of search engines towards your website. Many users have resorted to the use of prohibited methods of implementation your site. This could include, and filling page blank keyword and generate doorway-pages, invisible text, cloaking, etc. People who use methods of black optimization, usually get short effect of such actions. Very quickly, these methods can reveal the search engines, bringing the site can be removed from the database search engine. 14) Analysis of competitors. Who referred you? Use Yahoo, to see the backlinks to your website. For example, type something like: link: http://www.yourdomain.com in Yahoo. Try to get links to your site from sites of your direct competitors. 15) Publication. Publish your site in directories of the following types: In Dmoz and Yahoo; Catalogues on the topic similar to yours (if you have paid directories - pay if you have money, but only if the price is reasonable); In the catalogs, which are regionally to your site, if you plan to work in the regions, then published in the yellow pages (because these pages are using search engines to search in the regions). 16) Blogs. Start a blog about your business and write new records, at least once a week. Allow your users to comment on them or even better if you let them write their entries in your blog. This method can create additional content on your site, which will be an incentive to return to your site. 17) Links to other sites. Just publish a link to your website on other sites, offering owners of these sites various favorable conditions for them. But we should not spend this much time. If your content is interesting and original, it is possible that they will find your site and put a link to it in the usual way. Avoid reciprocal links exchange, various linkopomoek and other ways to obtain non-natural options. They may be nothing serious you will not, but Google ensures that you have a link, as it is there, who refers to a site that refers to you, where you eat breakfast, where you live, etc. (not in the same degree, but still ...).< br> 18) Statistics. Make sure that your server uses a good program to display statistics. Use it! If you do not have access to such a program, then pay for it or use other paid counterparts. Without the knowledge of users of your website, you lose one of the most important functions, which helps to improve your site. 19) Pay per click (PPC). Sign up for Google Adwords and Yahoo Search Marketing. Spend money on people to come to your site. This method will create a steady stream of visitors to your site, creating a special environment that allows visitors to convert into your customers. You do not need to be first, you do not need to be the fifth, just make sure that your site is located on the first page of search results for keyword query. Then the money invested in advertising, pay for herself. 20) Take a look around. Be informed about what is new is happening in an area in which you work. For example, if the new product will only appear in the new season, you should write about it now. Try to become its first distributor. Search engines and numerous links to your site will reward you. 21) Articles. E-mail every week a new article and publish it where only you know (with a backward link to your site). Put also this article on your site. This method will not only increase the number of links to your site, but also increase the number of visitors to your site. And most importantly, the people who came to your site via such links will have to see you an expert in the area in which you work. They will even find your site by typing in the search engine your name. 22) Study the traffic. After 30-90 days of the site, you will have enough results to study your statistics. Looking through the statistics, answer the following questions: How do visitors come from?; What search engines they use?; As they enter into a search engine?; Which pages of your site are visited the most?; On what pages users with search engines?; From which pages they leave your site?; What are the ways they explore your website, through which pages are? 23) Check your promotion. After 3 - 4 months, check your links in Dmoz.org and in any other directories, registration in which you passed. If the link to your site was not added, then try to register again, or better yet, write a message to the directory that you refused to publish links and ask him why he did it. Also, try to find some more directories, publication links which will give the greatest effect to your site, and register them. 24) RSS-feeds. RSS (Real Simple Syndication or Rich Site Summary) is a powerful tool for internet marketing. You can quickly and easily add new content to your site. Feeds articles are updated frequently, so that you can give your visitors (and search engines) what they want - new content. You can use RSS to spin up new content such as new articles, blogs, press releases, etc. 25) Press Releases. Press release - this is the recorded dialogue between you and the journalist of any of the media (newspapers, radio, television, magazines) in order to make new headlines. Press release created to announce the publication of a new article or new information about the company and the products produced there. If your press release interesting enough, the journalist could write a whole article about you and that you are in your press release illuminating. Before you know it, link to your site can be published, for example, in the newspaper New York Times. 26) to continuously update information. Remember that you need, at least, to write 2-3 articles a week. I mentioned it briefly, but it is quite possible that this item is the most important in this article. Write articles! No new content your site very quickly fall into the results of search systems. In order to stay on the first page of search engine results, your content should be more fresh, modern and most interesting in the area in which you work. Follow these 26 steps, and I am sure that within a year your website will be successful. Significantly increase the number of traffic to your site, increasing the success of your business. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >>Twenty-six ways to get quality traffic to your site |
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