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Offline methods of promotion of Internet resources |
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Link way: SEO search engine optimization >> Offline methods of promotion of Internet resources Recently, more and more to promote Internet resources in our country used offline methods, ie those methods which are largely carried out outside the Internet. Readers may remember the television advertisements on search engines Yandex and Rambler, the postal service Mail.ru. Another email service - pochta.ru - «lit up" advertising on garbage cans. Perhaps, in every major university can be seen ads for home pages of students, faculties and unofficial sites, etc. First and foremost, to the offline methods of promotion are various advertising (TV and radio, advertisements in newspapers; outdoor advertising) and PR (for joint actions with the print media, conducting promotions, concerts, and many others). In this work, we, unfortunately, can not stop at all "off-line methods site promotion», as to those can be attributed most methods of advertising and PR. However, some methods deserve mention mandatory. Site opening - an episode Opening of the site is an excellent informational occasions. It may attract the attention of a large number of media and visitors. Thus, the publication of the new search engine Nigma (www.nigma.ru), alpha-version of which was opened on 12 April 2005, appeared not only in computer magazines, but the central and regional press. Presentation in January 2004, an educational site for children "President of Russia to citizens of school age» (www.uznay-prezidenta.ru), and then, 1 June 2005, similar to it on the functions of the site "Patriarch to Children» (www.patriarch- detyam.ru) caused a flurry of publications in leading international journals. Do not be surprised, but with the right approach the opening of your site can also cause a wide public response. And even the minimal action (sending a press release to several specialized publications) can cause a chain reaction. For example, the opening of the new site IA "Election Info» (www.vibory.info) in May 2005 led to dozens of publications in online journals. In order to effect the presentation of an Internet resource was at its worst, it is necessary that one of three requirements: 1) The site is designed using the latest technology (Nigma), 2) site is an important social value of the project ("The President of Russia citizens of school age", "Patriarch of the children»), 3) The site may surprise the reader (IA "Election Info" has introduced a new site column "Pro Wrestling", devoted to scandals in the Russian and foreign political life). The author is absolutely convinced that any opening Internet project can "take" at least under one of three categories. The originality of the presentation depends on your imagination. In general, in the presentation of the site appropriate to send out press releases to the media and to share the specialized press. Depending on the theme of the site, this action may be different. For example, for an educational web site can hold a press conference, for the musical map - concert; a virtual resource center for nonprofit organizations - a round table with representatives of state authorities. Informational sponsorship Informational sponsorship - an effective way to promote Internet resources. Its basic idea is as follows. By posting on its website advertising and articles relating to those or other events (exhibitions, concerts, sports events, etc.), you, in turn, can get free advertising for your site. Such advertising may be to: 1) logo and the address of your site in advertising activities (eg, on posters or flyers), as well as press materials and event participants (printed catalogs, press releases, etc.); 2) placing advertising posters or banners at the event; 3) the possibility of extending the advertising materials at the event. Become a media sponsor of an event quite easily. Typically, PR-managers, responsible for working with the media in the event, seeking to attract the maximum amount of information sponsors. However, they may not always correctly determine what effect can bring cooperation with one or another resource. Therefore, even obscure site with small endeavors of his administration can deliver the highest sponsorship package. How do you know about events? Such information is contained in the official sites sites (conference halls, clubs, press centers, exhibition centers), where regularly you are interested in the event. See a list of activities for several months in advance, you can choose those that match the theme of your site. Then you are required to contact the organizers and see what they can offer information to sponsors. Note that act as an information sponsor of the event, which in no way match the theme of your resource, it is inappropriate. Promotion Regular offline events for existing and potential visitors to your site can significantly raise its attendance. That is not a complete list of events: contests, conferences, meetings of site visitors, parties, concerts, birthday prazdovaniya site. For example, sites Veresk.Ru (www.veresk.ru) and Rokmyuzik.Ru (www.rockmusic.ru) regularly hold concerts and music festivals. The magnitude and frequency of such events depends on the available budget and tasks. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> Offline methods of promotion of Internet resources |
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