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Non-standard methods of site promotion |
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Link way: SEO search engine optimization >> Non-standard methods of site promotion
The specifics of our work is just as non-standard method site promotion. We believe that advance - is a creative work, and not all the strength. Using non-standard methods advance, we are much faster and more efficiently promote web sites of our clients, on Compared with competitors, who are working on instructions and templates.
One of these methods we will try to explain to you.
For example, experience in advance case-media websites.
Originality lay in the fact that these sites have a number of features:
- Frequent updates home page i>
- large number of sections and subsections
- large number of pages
- huge number of words for advance both high-and low-frequency
We always achieve full understanding with our customers, and explains in detail what we do and why. Thus, we examined the specificity of this subject and offered his own version of advance.
Therefore, we decided promote site following way:
- Due to the high frequency of updating the home page, we realized that advance should only static information on the page in the form of sections and subsections, as search engine is unable to index reviews and articles that are updated daily.
- Promotion sections and subsections, we proposed to promote the same way as your home page - on investment in sub-sections.
- media sites have a feature: they are not facing a "famine" in content as the other commercial sites. But there is another, equally important problem - how to promote and what kind of words is a large amount of information.
- We proposed to break the semantic core (keywords) into two parts. The first part - a low-frequency words (changing semantic kernel), the second part - the high-frequency words (which does not change the semantic kernel).
For changing semantic core include words such as, for example, models of cell phones, notebooks and other consumer electronics.
But to the unchanging part, we carried the names of manufacturers, some staff pertaining to the subject, the names of annual events (exhibitions, conferences, etc.). In addition, to the unchanging semantic core also includes the names of sections and subsections.
After a series of preparatory works, the remainder advance was to select the most relevant pages, from the standpoint of Yandex. Well, after that, a matter of technology:).
We have achieved tremendous results, and the customer was satisfied!
Any information that interests you on our site, you can copy, but do not forget to put a link to us!
Link way: SEO search engine optimization >> Non-standard methods of site promotion
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