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Methods and means of promotion. Site Promotion |
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Link way: SEO search engine optimization >> Methods and means of promotion. Site Promotion Once you have created your website, every web-master comes to the idea of advance the resource on the web. In this case, no need to reinvent the wheel, because everyone understood, known and sort through. Typically, promotion web site includes the following items items: 1. search engine optimization. search engine optimization - a set of measures to improve the technical and content characteristics of the site, aimed at improving the likelihood of finding interested users of search engines, attracting an audience theme. The system site promotion search engine optimization holds a key position. According to statistics, more than 70% of visitors come precisely from search engines. In RuNet most reputable search engines are Yandex (http://www.yandex.ru), Rambler (http://www.rambler.ru), Google (http://www.google.com), Aport (http:/ / www.aport.ru), Mail (http://www.mail.ru). The plurality of search engines makes it difficult to site optimization, that as each search engine uses its own search algorithm, its own method of ranking Web sites. Consequently, optimizing the site for Yandex and display it to the first places for particular queries, there is no guarantee that the Google web site will occupy a similar position. Search engine optimization includes the following items sub-elements: -Filling of relevant attributes html-code. For the drawings should be completed tag alt = "". Hyperlinks require the presence of the tag title = "". Each page of the site should contain the tag keywords (keywords for the page) and description (description page), preferably unique for each page of your site. Check-in directories. In addition to the registration in the catalogs can be attributed to the category optimization, it can be put into a separate method Site Promotion. Vysokoposeschaemye sites can get a directory of about 600 people daily. Some search engines give preference to sites that are registered in the catalog of relevant search engine. For Yandex - it Yandeks.Katalog (http://catalog.yandex.ru), to Google - Directory DMOZ (http://www.dmoz.org), etc. -Doorway (Doorway) Input page (doorway pages) - This village, specially optimized for a particular search query in a particular search engine. These pages can be very much. For each keyword (phrase) and the search engine has its own page. 2) triad: quality content, easy navigation, nice design. The content of the site is one of the most important part of promotion. According to statistics, "Academy of Business» (http://businessacademy.com.ru) visitors prefer: 1. Author's articles. Choosing the theme created by site author of the project gives preference to subjects in which he is competent, he is concerned and care about. The visitor, in turn, going to your site, first of all want to know the opinion of the author, his position on the issues addressed on the site. Combining these two desires together, we obtain the solution of the problem - writing articles in which the head of the site is their own point of view, its own view on the website. 2. The first article - the second person of the site. The first person site - Home page. This is a general truth. A second person - the first article of the site. I assumed that the visitor interested in materials that are more interesting to him, and he ranks them according to the title of the article, since the web sites mostly show title or rarely headline and first paragraph of the article (here, by the way, and the importance of the title for the article). However, no small importance is the very first article in the section of your site. Apparently, based on the impression of a single article, many Internet users make an impression on all materials web resource. So the effect of the first article without significance. 3. Examine the views of people in the offline. By topic of many sites Runet of debate on TV, radio, in books, magazines and special editions. Subject of my site - business. I did Next> experience. On television there is a special channel RBC. It was the theme discussed at the RBC and evoked the greatest response from viewers. Next article on this topic was posted on the site, behind many articles. And what you think. Despite the fact that the article was in the lower positions, the number of hits was much more even higher. According to M. Small, the book "How to make money": "Find a need and satisfy it." So we will do the traffic, meeting the needs of visitors. Online, learn opinion runetovtsev can use the services of Yandex and Rambler Association. Information is freely available. All the above is based on the statistics of the site "Academy of Business. (Http://businessacademy.com.ru) Easy navigation - this is also a factor which determines the ratio of visitors to you and your site. Wandering through your site, entering the subsections, a person can get confused, where is he now, in what section, if there is no proper navigation. And they have triggered a reflex: If the webmaster does not take care of my comfort, then why should I worry and try to discover in what I see. After all, there are hundreds of other sites that are convenient and think about their visitors. This is competition, which survives better adapted. The most urgent is the problem for commercial sites that are losing millions of neglecting this principle of usability (ease of use). According to Forrester Research and Gartner Group, commercial sites lose 1,1-1,3 billion dollars a year due to the fact that customers leave the site without waiting to download. 3) Creating and maintaining your own mailing, e-mail marketing. Immediate Notification - This steady traffic. Immediate Notification - permanent range of clients. Own Newsletter - a free and easy way to reach large numbers of potential customers. Only three of these points argue for the benefits of a mailing. A simple example. Do you have a site attendance of 300 people a day, and sending 3 000 people. To convey information to 3 000 people must undergo 10 days. In the case of mailing is noticeable only 5 minutes. E-mail-marketing - it advance products or services via e-mail. Tools e-mail-marketing: Mailing lists (mailing lists, "opt-in" E-mail marketing) Discussion lists (discussions lists) Meeting Web konferentsiiii Usenet (newsgroups) E-mail autoresponders (autoresponders, infobot). As of 2001, managers of over 60% of commercial companies in the U.S. believe that their sales increased substantially, thanks to e-mail-marketing. That is the conclusion of the study came to the experts of the Association of Direct Marketing (Direct Marketing Association, DMA). According to the poll, in mid-sized business tool use e-mail-enabled marketing to increase sales by 59,8%. Large corporations, on average, recorded 47.1% growth in revenues, while sales of small companies increased by 42,6%. According to 63% of surveyed managers, electronic mailing lists were the most effective advertising tool for their company during the past year, while 37% said his performance, along with other tools. According to analysts Jupiter Research, by 2004, email advertising campaigns were supposed to be 15% of funds invested in an online advertising (compared with 3% in 2001). Its use certainly affects the impact of advertising, which now is in the range from 1% to 30%. 4) Viral Marketing. Viral marketing - a campaign that resulted in the constant dissemination of your information. Your link will be distributed in a geometric progression throughout the network. The most known and commonly used in RuNet is viral marketing through free e-books. Also, viral marketing can be created using: -Partnership programs; Contest; Free-demand programs; 5) The transmission of messages on bulletin boards. This method of advertising, I think one of the inefficient. We recommend using it with a new saytfm as it increase your IC, which in turn will facilitate the exchange of links with other sites. Also sending messages on bulletin boards has the advantage in search engines because search engines for certain queries issued in the search result page of bulletin boards, a small traffic within 1-2 weeks after delivery. 6) signature files, communicate in forums, chats, conferences, discussion lists. Signature file - this is a method of introducing additional information in outgoing email messages. Files signatures provide traffic only on two conditions: 1 - visited resources (mostly forums) 2 - tempting compiled signature file. signature files should be placed: - In the mail client; - On the forums when communicating; - At various written consultations. More about all this in a separate article. 7) Publication of articles on copyright-friendly sites and mailing lists, publication of press releases. An example of a story in the partner you are watching right now. This is one of the easiest methods of advertising. One need only negotiate with your partner and send text. It takes about 10 minutes. Unique effect is difficult to speak, but due to low-cost time, this kind of advertising can be combined with the basic, more essential. 8) Joint projects with the popular website. This method advance resource in the web is good that you seek the support of already hyped, more authoritative project and creating a joint project, you also will spin up the project and your site. Lawsuit promotion will fall on your partner, so you should make your best in your joint project. This method of free publicity end. All of the following methods are in need of funding: 1) Contextual advertising; 2) Banner advertising; 3) Advertising is offline. Contextual advertising - is run text and banner ad units on different floors of the Internet (search engines, directories, portals). These blocks are tied to specific keywords and phrases. For example, in the search engines when you type certain phrases, in addition to the usual results, we see advertisements. This is contextual advertising. Contextual advertising - the most useful and effective method of attracting the target audience. Advertisers do not pay for impressions, but for real visitors at a fairly low price. This differs from contextual advertising banner. Also, advertising is different in that advertisements show that the visitor, who is really interested in this. Advertising offline - this advertisement in the newspaper, on bulletin boards and handing out leaflets. All fairly simple and straightforward. So, we have identified 8 ways to free advertising site, and 3 paid. What to focus, to choose you. I can only advise on their own experience that it is worthwhile paying attention to search engine optimization, communication forums with the signature file, a joint project with the popular website and e-commerce sites contextual advertising. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> Methods and means of promotion. Site Promotion |
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