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Key words: purpose, selection and use of |
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Link way: SEO search engine optimization >>Key words: purpose, selection and use ofKey words: purpose, selection and useDevelopment and site promotion involves the flow / stream of visitors in the future. And the more they will be more, the more successful your site (I think it is understood by everyone without reminders from my side). That is, the number of visitors - is one of the key indicators that your resource (or resource to your customer) is popular and in demand.This should be borne in mind throughout the process of site and its optimization. When the idea of the site is ripe (themes, design and programming part), then the next step should be the selection of key words. Or, as another call this process - the creation of the semantic core. The essence of the phenomenon lies in the fact that you research and define under what phrases (noun phrase, rather than single words) you will create optimize the village on your site. And the study you spend every time you plan to add new pages to the site. This phase - selection of key words - especially important in the early stages of life site about him when not many people know, and even extremely interesting content or idea can not ensure the flow of visitors. The process of building a semantic core consists of the following steps: 1. Defining how a longer list of key phrases (which are suitable topics of this resource). 2. Analysis of each phrase from the list by checking the supply and demand (during this phase you will have new versions of phrases that you add to your list and then check on the demand / supply). 3. Accommodation and optimization selected key phrases on your pages. 1. The first step is your challenge: to make possible a long list of keywords. To do this, you learn text pages, studying competitors' sites, including meta tags, using a thesaurus and other means. 2. So, the list is ready. Now your task is to select those phrases that Internet users often look for and which are used as key relatively small number of other sites. It can not do without special services. For the Russian Internet (to determine the popularity of a phrase) you can use: - Yandex - Rambler Statistics on queries - Search MAIL.RU Statistics on queries To recommend to use English Internet: - Keywordtracker (the most respected and accurate service, one of the oldest). Unlike the rest of the above services, the fee (you can subscribe to daily, weekly or even a year). Tip: if you plan to use this service, you subscribe to a day more than enough. Moreover, if you buy a subscription on Friday morning, it is valid until Monday morning, which means you can use the service over the weekend (perhaps something has changed, but in our case it worked 3-4 times) . - Overture - Nichebot - DigitalPoint Suggestion Tool In parallel with the process of studying the demand should be carried out and the process of studying the competition. To get an idea of the competition (ie how many sites about optimizing pages for this keyword phrase) you need to use the advanced search major search engines (just check the data for Russian Yandex website in Google's English-speaking). It is best to add the parameter: show the sites that use the keyword phrase in the page header (Title meta-tag), because at the moment is one of the major factors that is used for sites Optimization, and search engines when ranking websites. Google advanced search Based on the results you create a list of key phrases with the best ratio of demand/supply. 3. The last phase - is to use the resulting list of pages on your site. As a minimum, you should use the keyword phrase in the title of this page in tags H1, H2, in the text on the page. It is recommended to use synonyms of keywords. You should also use this expression as the text of the questionnaire to create an internal reference of the site, as well as during the process of exchange links (ie, this phrase must be contained in hyperlinks that lead to this page from other sites and other pages on this same site).< br> The process of selecting the right keywords is important in all stages of life site, as it is one of the ways to attract more targeted visitors without additional advertising costs. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >>Key words: purpose, selection and use of |
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