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How the Internet helps us to business development |
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Link way: SEO search engine optimization >>How the Internet helps us to business development Through the Internet we are for the year from virtually zero created production company, but more on that I described in the article "Secrets of the lifting of sales in the 10-15 times." Methods of advertising on the Internet, which we used: * Creation and placement of the site, placing the site on various free servers Russian Ineta; * optimization; * Spam; * Targeted mailing; * Spam on the Internet pager Odiga, ICQ; * Bulletin boards; * Placement in newspapers and classified ads (print) over the Internet; * Placement of articles and ideas on business untwisted relevant sites (http://www.homebusiness.ru etc.) start first:Site In principle, all methods of advertising on the Internet, you can start even without a web site, publication on the message boards, spam, targeted mailings, negotiations on instant messengers or chat rooms (forums) ... but the site with complete information about you on the products and the company gives a great advantage in other methods of advertising. If you site is not being promoted, ie, implies a small probability of entering the site visitor with the Internet "(with a directory with search engines, with bulletin boards with forums, etc.), the benefits of the site is that you provide through the Internet all the information about you and products to potential customers, call you on the phone with other types of advertising (eg print advertising). In this case the manager asks the caller about the availability of the Internet and gives a website address to view more detailed information, photos, diagrams, etc. The consumer should address written correctly, otherwise it will not find and display. In many analytical materials on behalf of (address) of the site and posting often write about superficial use of this issue of free servers such as chat.ru, by.ru, boom.ru, narod.ru etc. Our experience refutes these arguments. Our "Pay" name www.msd.com.ua little more than 2 months, more than a year we get the ball rolling mirrors (identical copies of the site): - Idei.by.ru - Reklam.by.ru - Polibiz.boom.ru - And others With free Internet resources, we are quite serious customers and partners who have no questions regarding the name of the site, which they found us or if they call with print publications, they are also not concerned with how to provide information on the Internet. On this issue, my advice (based on personal experience), no matter the name of the site, the domain of the second or third level and you have to pay or not pay you for the domain and hosting, it is important contents of the site, the information on the site, ease and accessibility of information on available products and services. And many consumers have no real case to the domain (they often do not know about the levels of domains ...). Therefore, if you can not host name and domain fee, start free chat.ru, by.ru, narod.ru ... full of free resources, many can even dig up a beautiful, sonorous, free name (eg "we have dug" idei.by.ru ). Use the "dead, not hyped" site at least that we refer to him distant potential users (with publications and other "non-internet advertising") to view the product catalogs. How to revive the site, making it work and bring in customers from the internet ... when it is contrary client calls Web browser and have "warm" inquired about the product? How long we were going to revitalize the site experienced a lot of methods and until came to the following: · Spam revives the site temporarily, often the results are low; · Targeted mailing - this individual (but possibly the same letter, for easy copying) mailing a defined group of potential customers ... Deliveries give more results than spam at a cost of mailing a few sleepless nights, we get a number of potential consumers, and "right" visitors to the site; · Advertising site in print media, newspapers ads, business directories also does not give the desired result, this advertising is expensive, and the results are weak ...; · Publication on the forums, message boards for your site can help, but often you and so declared in writing about that advertising, as well as telephone and soap, so the interested can already communicate with you and without the site, but the site still better effect; · Indexing in search engines, a separate topic, it is worth a few selected materials. Today it is indexed in search engines can get the desired visitors, among which there are real customers ... For a successful indexing in search engines such as Yandex, I read their advice on the registration site (in almost every search engine is help webmasters, which describes methods for raising the relevance, ie, getting links to your site in a forefront of the search by keyword site content ...). To raise the ranking in the response of search engines may well help page, built from a template: < HTML > < HEAD > < TITLE>Key words and phrases < Meta NAME = "Keywords" CONTENT = "Key words and phrases"> < Meta NAME = "SUBJECT" CONTENT = "Key words and phrases"> < Meta NAME = "TITLE" CONTENT = "Key words and phrases"> < Meta NAME = "Description" CONTENT = "Key words and phrases"> < BODY> keyphrases page titles < H1> Key words and phrases < /H1 > < B > Key words and phrases < IMG src = "image" mce_src = "image" ALT = "Key words and phrases"> The body of the document concise text with key words and phrases often identify key words, with the possibility and necessity for making them hyperlinks Key words in titles, keywords in the descriptions of options Do not get involved in spam, that is not to repeat unnecessarily keywords moderator in the search engine in the flesh, and your site with search engine that nobody else will ... Must be a good text which where appropriate, to use keywords ... Somewhere it was written that some spiders higher value pages that they themselves have found, ie if possible (if you have untwisted other projects on which you can put a link to a new project ...) I do not register the site in search engines and wait until he finds it ... faster than anyone in this plan works Yandex, after one or two weeks a new website or a new page of the old site are easily found in this search engine, but it should definitely put links to already indexed pages (sometimes I put the "invisible link" if visible is not "a person" ...) < /BODY> < /HTML> Sometimes search engines, considering some of the pages "spam", and some do not ... successfully indexed by the "wrong page", which would like. That is, unwinding a specific product, I am on the above mentioned pattern all beautifully described, and published on the website and search engine instead of this page in response to a search of the goods "shall issue" a completely different page of my site is ... in which the link-it to the desired Page is hard to find (or do not ...), in such cases, a good site navigation, if the search engine visitor came to your site to search for specific information and does not hit the "wrong page" to do everything to make this page could easily reach the desired page (in one or two clicks with the mouse ...) or easy to get though, would be to soap or phones to a last resort to ask questions ... site optimization using Internet directories, link exchanges, publication of materials and articles to related resources with reference to your website - these methods also produce good results, increase the citation index of the site and the probability of finding a site in the same search engines ... Placing classified ads in printed newspapers and classified ads - very promising and cheap method of advertising. But often, newspapers that have projects in the network and provide services free of ad over the Internet, do not publish any free or commercial ads proclaim on businessmen ... Workaround is simple - do not publish in the plural, as well as from private persons, goods in the singular ... Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> How the Internet helps us to business development |
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