  |
 |
  |
Free promotion - debunking the myth |
||
 |
||
|
Link way: SEO search engine optimization >> Free promotion - debunking the myth Now such naive idea about the Internet comes down to nothing. Customers are increasingly asking: "Site - is good, but how much will it cost promotion?". Advertising on the Internet is becoming a profitable business, and many serious office only and is conducting online promotions. But does not disappear myth of "free promotion" on the Internet. No, it's gone! It just evolved into a slightly different system of concepts in a certain religion, with its complex rituals promotion, the rapid unwinding of the holy places, tricks of the process, the subtleties of prayers and of course priests that for a modest fee to help a miracle free promotion. So, mythology and religion have described, but now debunking. Why are people so believe in the free promotion? For the majority of the inhabitants and representatives of off-line business online - just do not understand the structure, inexplicable process. And throughout the incomprehensible and inexplicable, people tend to attribute miraculous properties. And those very qualities have is presented as if from nowhere, by themselves, and nahalyavu, slapped with a stick and a stone was bread, and a boy - girl. In fact, the free promotion does not happen, there are more or less efficient use of various resources to create a permanent attendance. But resources are not free, everything costs money. For site promotion you can spend a lot of money and little time, but you can spend a lot of time and zero money. "So what" - you might say - "Of course, we spend our time on promotion, and even pay online too. You've not discovered America. But still free promotion, in the sense of no money, but time-consuming, it turns out much cheaper and more efficient than blunt banner ads for big money. " With this assertion is difficult to disagree. That's the way it is, but for some reason, people are very good at and take into account money, but often completely fail to take into account the consumption of other resources such as prostouchityvaemyh (time, cost of Dial-Up, electricity, heat) and more complex (loss of image, loss of profits, reduced productivity of the resource, etc.). Therefore, before engaging in any advertising campaign should be required to conduct a full audit of all available resources, to evaluate their effectiveness and directed at the precise problem. So when me request unleash site for free, or organize similar work, I always ask to list available for promotion resources. All resources can be divided into cash, material and labor. I'm referring here also to time, as the most valuable resource. Temporary Resources: 1. How much time is on promotion of the site. 2. What is the time (summer, winter, night, night, day, etc.). Manpower: 1. What kind of specialists and to what extent can participate in the project. 2. Qualifications of specialists. 3. Priority tasks of promotion, among other tasks of the specialist. Material resources: 1. The domain name of the site (your own domain, domain to free hosting, free domain) 2. Hosting (prepaid for a year, free of charge, to any special conditions) 3. Equipment (computers, jobs, rented premises, pens, paper) 4. Communications (telephone, cell phone, e-mail, paid online) 5. Transportation (car, bicycle, tickets) Cash resources: 1. Cash. 2. Electronic currency. 3. The possibility of obtaining a loan or loan on different terms. That's not the whole list of resources that can and should be taken into account and effectively used for promotion your own or someone else's Internet project. From the completeness of the records and descriptions of resources depends on the fate of the campaign as a whole, because in any problem of each of the elements must operate accurately, efficiently and on time. In the near future I will talk about methods of the task, the organization works to achieve the goals and analyze results. Finally just want to see that a resource can be converted to another under certain conditions. The most convenient in this sense, monetary resource, which can easily be turned in the equipment, and the work of skilled professionals, and sometimes even win a little bit of time. As an example, conversion of one resource to another can take the same service 1PS.RU. Judge for yourself by spending some money, you get a time savings. And, the savings vary depending on the cost of access to the Internet and your normal income per hour. All this clearly is on the calculator and effectively demonstrates the "overflow" of one resource to another. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >> Free promotion - debunking the myth |
||