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Link way: SEO search engine optimization >>Web site promotion. Eliminate misunderstanding between the customer and the supplier Dear customers services «Website Promotion», this article was written specially for you. During the work of my design studio I often had to deal with a lack of understanding of the potential customer's technology site promotion. And as a result of misunderstanding, distrust, suspicion of fraud, and just statement of impossible tasks. And indeed, as you can understand and trust, when your interlocutor operates unknown terms "index", "spiders", "backlinks", "citation index" and «PageRank». Many of our business are trying to in the contract for the service «Web site promotion» explain technology site promotion. But there are those who dismiss phrase "It's a trade secret" or "Trust the professionals. In this case, this article will help you understand what your performers and avoid fraud. The purpose of this article address this lack of understanding by explaining the basics search engine optimization and help you avoid common mistakes in selecting the artist. Let's get started. Parsing "bird language». To you, dear customer, and we, the representatives of web-studios could understand each other and provide service to you professionally, you need to know the terminology search engine optimization. Terminology search engine optimization taken from the site http://www.optimization.ru/glossary.shtml, supplemented by the author of the article (in italics on the author's notes). Browser. Viewer, browser. The program installed on your computer and lets you view documents in certain formats (html, xml, etc.). The program allows you to enter in the address URL of the site and, if the Internet connection, get the specified web page from a Web server. The most used browsers: Microsoft Internet Explorer - use 53.06% of users, Opera-3, 19%, Netscape Navigator-1,19% (according to studies of the company SpyLOG). Very often when communicating with the customer, I say: "look at such and such a menu in your browser ..." and then a very long time have to explain what I mean ... Search engine. Also "search engine, search engine, iskalka" - hardware-software complex intended for web search, and responsive to the user's query, specified by a text phrase, the issuance of a set of links to pages and websites of the criteria (according to search engine). The main Russian-speaking Internet search engines (in% indicate the number of users who prefer this search engine) http://yandex.ru/ - 43.0%; http://www.rambler.ru/ - 17.6%; http://www.aport. ru / - 16.4%; http://www.google.com/ - 7,21%; http://www.yahoo.com/ - 5.44% (statistics taken from http://www.raskrutka.net/sestatistics7 . html). search engine optimization. Also «site promotion», and «site promotion», « website optimization, search engine optimization, SEO »- a set of actions to change the site and elements of the environment in order to obtain high positions in search results to a particular query. Optimizing your website. Optimization of the source code web-page under the selected key requests. Includes prescription parameters metatags, alt, filling page keyword. Crawler. The program, which is part of the search engine and designed to circumvent Internet pages, with a view to adding them to the database search engine. The order of traversal of pages, frequency of visits is governed by the search engine algorithms. Disable indexing of the whole site or part of it, you can use a file called robots.txt, containing instructions for search engines. Many promoters are called crawler spider. Indexing. The process of crawling pages and placing them in a database search engine. Only after the index page, it can be found in a search engine. Indexing a site (ponablyudeniyam author) on average occurs once every 3-4 weeks. For static sites of fixed-information is much rarer. IC. The number of domains that link to the site, designed for technology company Yandex. Of the total number of domains, as a rule, excluded links from sites located on free hosting, links from guest books, forums, a number of directories. Affect the position of the site in Yandex catalog. Updated weekly. Citation index your site. You can see the setting on site IC button or panel Yandex.Bar. Or, using the free service http://www.be1.ru/services/stat/.Page Rank in Google (PR) - one of the fundamental factors affecting the relevancy of a page. Google interprets a link from page A to page B as a vote cast by pages A to B. However, the support page is taken into account not only the number of options received page, but also the quality of those links. PR of your site you can see by setting your browser toolbar Google.Bar. Or using the free service http://www.be1.ru/services/stat/. Backlinks. External links to your site from other sites. Conventionally divided into normal links (usually appear in the directory of links in a reference exchange) and "fat-faced", a reference to "muzzle", ie home page. Typically, the links from the home page of the fee, the cost of 2-50 dollars per month depending on the performance ICs, PR site. Ranking. The process of selecting pages from a database search engine of the user's request, and ordering them in descending order of compliance (relevance) request. Ranking of your site depends on the optimization of website pages, IC and PR. Relevance. From English relevant - irrelevant. Indicates correspondence found document request made by user searches. On the relevance of looking and spiders, if the title page of your site will not match its content, it is possible, the site will be in the ban. Ban. The slang expression Webmaster comes from the English ban - ban means the way of punishment for using a search engine spammer tricks, which is to ban the site for indexing and remove it from the database. Whatever efforts have been invested in optimizing the site, after the ban no visitor from this search engine will not come. Recovery in the index is not guaranteed, usually requires a personal correspondence with developers and in any case take a long time. Be careful when choosing web-studio, which will entrust the work to promote your site. Ask not whether to use "black" methods of promotion (spam, cloaking, wrapping counters). Results. Also SERP (search engine result page). Page issued a search engine in response to a user's query, and a collection of links to pages on the Internet, relevant, according to search engine algorithm, a given query (relevant to it). On the first page of Yandex are 10 positions of search results for Rambler - 15 positions, for Google - 10 points for Aport - 10 positions. These are the positions, so-called "TOP", where your site should go to ensure a flow of potential buyers of your products / services. Key terms, words. These are words or phrases that the user enters a search string, the words, which seeks the desired product / service. Key inquiries can be divided into highly competitive and nizkokonkurentnye. Highly competitive are those queries in response to that search engines give out the largest number of sites found. It is easy to determine what needs nizkokonkurentnye J. You also can choose the most requested keywords on topics relevant to your site - this statistic provides Yandex.Direct. Web site promotion. Setting targets and technology implementation. Thus, the task of web-studio, which you have entrusted to promote your site, display your website in the top search engines for your chosen keyword queries. This is necessary to optimize your site and perform a number of activities on search engine optimization. More information about the technology promotion of the site (indexing, IC, PR, backlinks) was written in the previous article "Web site promotion. Observations from practice ", read this article here: http://1ps.ru/article/stories.php?story=05/03/01/9250069 or on our website http://www.gatto.ru. Choosing a Contractor. And finally, some tips on choosing a web-studio to perform the promotion of your site. Promotion-term average of 3-6 months, depending on the competitiveness of key queries. The optimal number of key queries about 10 phrases. If you are offered a greater number of requests and shorter time, then most likely, web-studio will use "black practices" promotion (for which you can get in the ban), or simply bad faith to fulfill their obligations to you, dear customer. - Always check the company's portfolio, and if you do not find there the results of promotion of sites, ask what sites untwisted this company. Do not forget to check the signature of the company that the promotion - their work. For example: "Web site design, programming and support: design studio" Gatto ", St. Petersburg, 2005", a label you can see on the site http://www.vago-spb.ru - site of our permanent client, a security company "WAGO". Or look for a page, as the site of our client company "Elkana» http://www.novumbalt.spb.ru/copy/copy.html. Then you will have confirmation that this site is really moved by the company. - Now go to the inspection of the promotion, polyubopytstvuyte on which queries was promoted one or another site, in which the search engines. And then ... CHECK! Type this query in the search lines of these search engines. After these events, you can be sure of web-studio ... well, at least by 60%:) Now you can intelligently approach the selection of the Executive Services «Website Promotion», and you can trust him with the promotion of the site for your company. And if your first meeting will not have misunderstanding! Growing your profits! Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >>Web site promotion. Eliminate misunderstanding between the customer and the supplier |
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