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Creating and selling e-books in RuNet |
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Link way: SEO search engine optimization >>Creating and selling e-books in RuNet If in the area. Com sale of electronic books has long been a serious business, we have this kind of e-commerce is in its infancy. When I decided to repeat the experiment for the sake of international experience in runet and put their knowledge in the form of e-books, I heard the traditional "why can not we": - Russian accustomed to freeloading; - Internet is always free information; - We used to buy paper books in a bookstore, rather than electronic online; - We have no one uses Internet payments, and the entire infrastructure of payment delivery of electronic goods is not developed; - This only works "they"; - And we have ... and so on. However, despite these "objective reasons", all my expenses for site development and email. books, hosting and domain registration paid off in the first 3 days after opening the site to my e-book "A Practical Guide to managing personal wealth with the help of securities" (www.stocksecrets.ru). tell in order how I came to this. The theme of my e-book "securities" is not accidental. Securities - my profession, my work and my great passion. I was always interested in securities, studied, read, learned a lot and gradually began to invest their money in securities. At the same time I felt a great lack of useful information, how to work in the securities market in Russia and how to earn on securities. And I created a website dedicated to the Securities www.stockportal.ru, but before e-book was still far. What is the difference between the website and e-book? That this is the whole "focus" of sales. Make online access to the site and try to sell it. You can not simply sell information on a given topic. Information, articles, sites, expand our knowledge about the subject, e-book solves a specific problem. The site may be infinite, contain a lot of useful information, e-book should lead to the final result, and as soon as possible! The site did not promise, e-book promises the reader a concrete result. Compare: StockPortal.ru - useful site on the securities and the stock market in Russia, with a mass of papers, which will certainly be interesting to many novice investors who want to learn more. It is called the "Securities Market for the private investor." And you know what the slogan for my e-book? Three effective ways to make their life savings to fight inflation and bring income to 25% per annum and above. " See the difference? When a visitor comes to www.stocksecrets.ru, this slogan - the first thing he sees. The title should be very specific ("three ways", "25% per annum), it promises to benefit (" yield ") and getting rid of the problem (" fight inflation "). At the same time it is real, 25% per annum actually receive securities. If I wrote a 100%, no one would simply not taken it seriously (and rightly so). In addition, ninety percent of our population distrustful of securities, funds and banks, after all the crises, financial pyramids, and defaults that befell us. However, the dollar falls, inflation is still 15% per year, and those who have little interest in finance and gradually learn how securities may be useful to them right now. That is my target audience, visitors to my site. To e-book had value, there should be some growing demand for information, while lack of this information. Take the securities, more and more people in our country are discovering that give the securities, and the required information is surprisingly small. How many people know how they can make money in stocks? Or how to get a steady income on securities more than bank interest? Or how to use the services of professionals who will make of your money even more money? E-book should be addressed directly to the pressing needs and to offer a ready solution to this problem. In the case of securities - is the preservation of personal capital and its growth. Generally, money is the best theme for the sale of information, as they save and make more money. Therefore, information on topics such as insurance, taxes, securities, purchase podazha cars and apartments will always be in demand. To have such information, any person is necessary to spend a lot of time on the acquisition of knowledge and experience. So offer him a quick solution in the form of e-books, if you have such information. I will always buy the information if it saves my time and money, and no matter whether it's e-book online or paper in a bookstore. In addition to expertise in the income stream you can turn your knowledge, passion or hobby. As the saying goes, "Put your talent on the counter." Or the history of life - the transition from failure to success - overcoming fear, poverty, obesity, depression, alcoholism, etc. ("I cured my arthritis. Same as the strength and you"). However, I think, a good informational product can be created only on the fact that you really are interested in, how you yourself came and what you want to share with others. If you just pick up the information, cut into articles and books and give it to his work, this book will be "cheese", unconvincing and dull, and most importantly, virtually inapplicable. You can find quite a few such books in any bookstore, for example, business and marketing. The uniqueness of e-book knowledge and personal experience of the author. Technically, sale of electronic books in the following manner. Go to www.stocksecrets.ru and see how organized the site - a classic of the genre called "two-page e-commerce." Home - headline, visual object in the form of a book cover and text, immediately reveals the benefits that will accrue to the reader of the book. This is the letter, carries out the sale (killer sales letter). Guest readers are all required, it is the only thing that matters to buyers. The second page - all that is connected with the delivery and payment books. What are good online payments, so this is the fact that there is no need to handle the sale, it works automatically, without my participation 24 hours a day. And the only electric. e-mail message arrives that the money arrived in my account. Nevertheless, still a lot of people who fundamentally do not want to start e-wallets for them arranged transfers through the Savings Bank and postal orders. Organize online payments will not be difficult, if creatively to this case. One script - and the shop is ready (know-how will find on the second page). And the book itself was published in a convenient format (self-extracting archive) exe-file, which compiled html-pages. This book opens as the site, and it is very easy to operate, plus the copy protection. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >>Creating and selling e-books in RuNet |
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