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Link way: SEO search engine optimization >>Smart optimization First of all, let us define whether to move the finished site, or you want to create and unwind new one. Because, in the first case, the site will first have to "cure" (if it is ill), and this will have to "diagnose". Starting diagnosis should check with the links between the pages of the site, ie Each page must be accessible from the home and vice versa, with the second page, you can return to the home. It is appropriate to mention the love of some webmasters to the site menu, carried out on javascript. Links in the menu is not indexed by search engines, and therefore recommend that you avoid such solutions, or duplicate the menu is a simple text link. Another trend test - page load time. Today, bandwidth Internet channels are much better than a few years ago, but still, it makes the page more than 50 KB unnecessarily is a bad tone. Then we go to assess the quantity of links, ie links to the site to your "patient". If the links are many, and they all case, the site is good, if not enough links, you must immediately begin increasing their numbers. It does not make linkopomoyku on your site, the Internet and without your strong resemblance to a landfill. To prepare the exchange of multiple descriptions for links (6-8). Keep in mind that most search engines consider the first 10-16 words of reference. The second stage of diagnosing the Web site for its advance - an analysis of its meta tags. The most important of them title. A common mistake among webmasters is an attempt to push the tag name of the company, which is justified only when the name of the company is well-known brand untwisted. It is better to use this valuable tag for the purpose: list the name here, reflecting a wide range of terms your site's content. The optimal number of characters at the same time, from 60 to 100. Select the name should be co-webmaster and the customer. From the customer's need to obtain and coordinate the order of two or three dozen key words and phrases that reflect the full theme of the site. There is no need to fear no jargon, no obsolete words and concepts. Then, using specialized dictionaries, you need to build synonymous number for each term. Choosing keywords and phrases, it is necessary to proceed to their frequency analysis, which will determine the importance of each word. For this, every major search engine has its own service. * For Yandex is direct.yandex.ru * For a Rambler rambler.ru/doc/position.shtml * For Google it inventory.overture.com/d/searchinventory/suggestion/ Identify keywords and their frequency, should be distributed, what keywords to include in any meta tags. The main thing between them and the contents page should be correlated, but not overlap. All keywords must be used in the plural, except those that change with the root vowel. For example, "lion-lion." For such words, use both word forms. Key words and phrases organized according ranked according to their frequency, preferring stable combinations and phrases from two or three words. We now turn to the issue, specific only for new sites, ie with the choice of URL-Yes. If you create a new web site, you should always begin with the selection of the winning address. When it comes to company name or a known brand, the choice is obvious. Recall microsoft or intel. In all other cases, the winning short will be well to remember a word that does not cause double-digit interpretations. For example, vilka.ru - well, as poljot.ru - much worse, because the ear is not clear how to write poljot, poliot or polyot? Also very good is a name that contains the keyword. For example, design.ru. Although it is true only for English sites. In conclusion, I want to tell you: the Internet develops and place under the sun there for everyone. Create your sites and to achieve their goals and do not hesitate to involve specialists, such as us:), to resolve problems that you can not accomplish. Good luck to you in this difficult matter. Copying material article is permitted, subject to maintaining links to the site and the author. Any information that interests you on our site, you can copy, but do not forget to put a link to us! Link way: SEO search engine optimization >>Smart optimization |
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