Does Sense in AdSense?

Does Sense in AdSense?

Link way: SEO search engine optimization >>Content for websites It seems rosy forecasts that with the advent of a global market leader Google's search on the Russian market content Yandex and runners will sit in a corner and nervously smoking, not justified. Moreover, it seems, Yandex is a matter only for the benefit. I Runner was a system of "Avtokontekst", which does the same as AdSense, but it is topical content page and selects the appropriate ad units per page. In December last year, Yandex announced the launch of its own contextual advertising system, which may in future become a serious competitive runners, who is currently the undisputed leader in the field of services in RuNet, or to the same Google. However, the projections do is premature. Yandeksovsky context is not so general public due to high requirements for the site-site and complex system of applications for participation. But back to Google. Why global giant has not yet taken root in Russia? Why do most of the areas where the blocks are placed on Google, showing off PSAs like "Do you know the history of the potato salad?". The reasons may be several. First, is that an advertiser can pay for services only with credit cards and other payment methods available, which is not very convenient. However, Google is taking its first steps towards the facilitation of mutual users with their services, began testing its own payment systems. Secondly, Google, primarily English-language search engine, and he will certainly have difficulty with the definition of subjects of Russian sites. But this is not the worst, the same runner or Yandex is not always cope with it brilliantly. The reason for the unpopularity Google us lies, paradoxically, the popularity of advertising from Google in the West, and in numerous related fraud. It would seem a brilliant idea - instead look for advertisers for your site and negotiate with each of them separately, you agree with by Google, and to arrange your advertisers on the basis of banner networks. Differences from conventional banner networks that Google determines the theme of the site and looks for matching ads. Thus, theoretically, your site does not suffer from senseless advertising blocks in the style Ekslerovskih Bannizmov, that spoil both the design and thematic focus of your resource. Accordingly, experience has shown that placement of such advertising can be profitable, and that's pretty decent, especially if your site has a large attendance. But ... With visited sites all clear, they can always find advertisers who agree to pay more. But for small sites with low number of visitors from AdSense ads gives little. And if you placed once paid advertising on your site, you know perfectly well that feeling of temptation to click once or twice on the ad unit, and immediately ran to check the state of your account. Guess what I am? Of course, Google argues that the internal system tools such as cut off multiple transitions with the same address, but multiple complaints from advertisers, working with AdSense suggest the opposite. At various freelance sites you can find a lot of requests to write a bot that would "naklikivali" transitions to banners, advertisements, etc. Thus, any student, armed with such a program may create a network of websites and blogs on free hosting services that compel Google indexing them, and calmly naklikivat a cash through anonymous proxy servers. Of course, Google uchuet something wrong, if the coefficient of CTR (ratio of impressions / clicks, CTR) will exceed 20 percent, but a little podnatorev, you can safely "led by the nose" of both the advertisers and editors to Google. There were times when thousands of dollars were "call together" for one day in the same campaign, an advertiser is not bringing a single penny in return. Arguing with Google in such cases is usually futile. According to some statistics, in the West, fraud associated with naklikivaniem advertising is 20 percent, and this is neither more nor less than one billion dollars a year. The victims in this case only the advertisers, because its share of profits from the fraud are as naklikivateli, or so-called "click monkeys", and mediators: Google, Overture, advertisers receive only the same purpose traffic and continuous losses. The only positive thing here - is that the fraudulent sklikivanie can send to one advertiser, as opposed to advertising on AdWords, banners change with every page load, and to bankrupt someone else's account, you'd have a good 'run' by Internet. Joel Spolsky is one of the gurus of modern web, said that AdSense will one day destroy the reputation of Google, which will lead to the bankruptcy of the search engine. Does all this mean that Google has no future in Russia? No, Google is no worse than the same Yandex and Begun, moreover, in some respects even better, the volume of audience and indexed material simply did not comparable. Yandex or runner closer and clearer, and entrust them with their money for "our man" (© Zadornov) psychologically easier. At least for the reason that you can always call to Moscow, and not passing in English, tell the patient employee support services that you think about all that. It should be noted, however, that Google has, as it has opened an office in Moscow. But still, how to save their money, or at least minimize losses during the campaigns of contextual advertising? The most obvious and simple answer, apparently, do not use such services. After all, you can simply hire a SEO, as experience shows, one "optimizatorsky" go to website, ie the transition from the organic search results an order of magnitude cheaper than the transition from the ad. But this approach, you permit me to, but not everyone fits - should take into account many factors, including competition, the monthly number of requests for a particular topic, and the cost of each sale. So, say, for a real estate firm selling the mansion for a couple of million greenbacks will pay for any, even the most ineffective ad campaign, if it leads the buyer. For the same company that sells, say DVD discs for $ 15, an ineffective campaign could end in failure, because it is the price on the brink of self-sufficiency. In this case both subjects are not always competitive and it will bring company site in the top ten issue. Even for the money. And even for very big money. Another way - to invest in a good statistical tool that not only tracks a shift from the ad, but also allows to view the path each visitor from entering the site before making a purchase. Such tools have, for example ClickTracks full corporate version of which stands about three and a half thousand dollars, as well as program Site Statistics, which is ten times cheaper, and "sharpened" to the Russian market. It is unlikely that you'll get his money back, using the statistical information generated by these programs, but you can quickly take any action to prevent cheating. And, you can hang on the site very terrible warning that, they say, all your actions are tracked, Big Brother is watching, and when sklikivanii ads with one address, he will call your ISP. And the ban aypishku. Here. But this is not serious, and works as a rule, only the Americans. "Our Rights" is a statement only trifle, or, worse, tease. *Any information that interests you on our site, you can copy, but do not forget to put a link to us!* Link way: SEO search engine optimization >>Does Sense in AdSense?